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"Meet the Experts" Event Inspires Mid Ulster District Council Tourism and Hospitality Businesses to Unlock their Growth Potential

Over 30 tourism and hospitality businesses recently took part in an exclusive "Meet the Experts" event organised by Mid Ulster District Council.  The event was an unique opportunity for  local tourism businesses to directly engage with industry professionals and experts to gain invaluable insights into the latest global tourism trends, challenges, opportunities and innovations to help grow their business, drive success and attract visitors to the region.

Local tourism and hospitality businesses met face to face, shared information and gained invaluable insights from industry experts from organisations including Tourism Northern Ireland, Tourism Ireland, Innovate NI, Go Succeed and ProfileTree.  

Areas of discussion included developments in tourism, sustainability, inclusivity, digital transformation. Through talks, panel discussions and ones to ones, attendees gained skills and insights including e-learning, attracting and retaining staff, global marketing opportunities, networking opportunities and applying successful innovation frameworks for growth.

Attendees also had the opportunity to explore new technologies and how to use these to optimum benefit, especially leveraging AI to enhance efficiency, customer experience, and marketing activities.  There was also key learnings and insights from the recently launched Mid Ulster visitor experience - Gorta, Swatragh’s Famine Story.

Mid Ulster District Council tourism team provided details on the range of support initiatives available to local tourism businesses including future business engagement programmes and an exclusive viewing of the forthcoming autumn/winter campaign running from 21st October until 4th November 2024 featuring the Visit Mid Ulster tourism brand Unwinding Time.

Deputy Chair of Mid Ulster District Council, Councillor Wesley Brown, said:

I am thrilled to support the Meet the Experts event. It will provide an invaluable platform for local businesses to connect with industry leaders, gain insights, and share innovative ideas. This event is an excellent opportunity to bridge the gap between expertise and the community, fostering learning and growth. Events like this are crucial for unlocking the potential within our community and cultivating forward-thinking ideas that drive success.

David Roberts, Director of Strategic Development, Tourism NI commented:
“It’s fantastic to be able to present on all the different ways that our industry partners in Mid-Ulster and across the island of Ireland can work with us overseas through our events, partnership programmes, advertising and marketing opportunities, as well as publicity and media opportunities in both the business-to-business and business-to-consumer space.”

Mary McKeown, Mid Ulster Tourism  Service Manager, added:
“Our meet the experts event aimed to provide our local tourism businesses with the opportunity to hear about the wide range of support and opportunities available to help grow their businesses as well as take away practical advice and tips. We are delighted to see so many businesses avail of this unique opportunity and  look forward to working alongside them to  support, develop and grow tourism in the Mid Ulster region.”

For further details on Mid Ulster District Council Economic Development, Tourism & Strategic Projects visit www.midulstercouncil.org.  Follow Mid Ulster District Council on Facebook and Instagram @MidUlster_DC #MidUlsterMTE.

For  information on Visit Mid Ulster www.visitmidulster.com and to sign up to the Visit Mid Ulster newsletter visit https://www.visitmidulster.com/information/enewsletter-sign-up
 

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